5 Important Factors
Which Effect Selection of Fonts for a Website
Fonts play an important role in improving readability of content as well as in making essential text stand out from rest of the text. Thus, designers need to pay special attention to various factors which are to be considered while selecting fonts to be used for your site. Our aim here will be to look into these factors and how to improve them.
Important Factors to Consider While Selecting Fonts
Readability – Pairing – Hierarchy – Leading – Tracking
Select a Readable Font
Main priority during font selection should be readability of body copy. As such you need to choose a font which has excellent readability even when text size is small. As for instance, even if the body text is set at 10px, it should be clearly readable.
Pairing Different Fonts
Most often than not, a website will use more than one font for content present on the site. Usually, you will find sites utilize two fonts, one font for body text and the other one for main headlines.
The main focus while selecting a font pair should be on deciding how well they would work together. Your web design firm needs to find answers for the following questions:
- Do the fonts look similar enough?
- Do they look too similar?
- Are the fonts need to be bit more different?
Additionally, your designers need to make the selection by taking into consideration site's design and decide whether the selected pair of fonts would convey your web site's message in the right manner. Let us look at an example of how you can implement such font pairing on your site. You can select a sans-serif to be used for your main titles while a simple serif for body text as well as for smaller headlines.
Create Visual Hierarchy
Page title is normally bigger in size than rest of the text on a page. The main aim of using bigger font size is to attract user's attention towards them. But the same goal can be accomplished using other strategies also which involve proper use of font weight, color and right placement. Thus, the goal should be to create a visual hierarchy which can easily draw attention of visitors. Your web design firm needs to keep note of the fact that font size and other details are to be selected in such a way that they help a block of text clearly stand out from rest of the text present on the page.
Leading and Tracking
Readability of text depends a lot on spacing present between lines, also called as leading. Your informative content can easily get ruined due to selection of bad leading and as such designers need to pay special attention to how much leading is utilized. The other factor web designers need to keep note of is tracking which refers to spacing of characters. Normally, it is not a concerning factor for small text but becomes an important consideration for page titles. Generally, you should ensure that there is at least 1px or 2px tracking used for text on your website.
To conclude we will say that fonts are one of the most important design aspects and you can improve your site's usability by paying proper attention to selection of right fonts.